From transforming complex data systems into interactive training tools to knitting a sweater in her spare time, Maya Selzer brings both creativity and technical skill to everything she does.
As a system support and training specialist on the Office of Information Technology’s Enterprise Business Intelligence and Analytics team, part of Enterprise Applications and Research Computing (EARC), Selzer designs programs that help Rutgers employees better understand and engage with data.
Whether she’s building a software simulation, brewing the perfect espresso, or researching native plants for her future garden, Selzer is all about learning, experimenting, and making meaningful things from scratch.
How did you get started in instructional design and training?
I’ve been doing instructional design for over 15 years. I was originally hired as a corporate trainer for another company, where I taught their physical classes over Webex. I learned a lot of traditional instructional design, but what really interested me was creating software simulations. I started building them to solve problems, and they made a huge difference, so I’ve been coming back to that ever since.
What does your current role at Rutgers entail?
Our team manages the Rutgers data warehouse and the enterprise Tableau server, which powers many of our financial and HR reports. We work with very secure data, and I maintain training programs that support our services. In my first year, I focused on informal training like dashboard tours, Tableau Q&As, and hands-on sessions with public data. Now, we’re building formal, certificate-based courses to support major universitywide initiatives.
What is your favorite part about your job?
I love the creative aspect of it. I feel very honored that a lot of people on my team come to me with questions about how they should structure a report, or if I like the layout or the colors. Those are things I get to address every day in the training I create. I really enjoy coming up with new ways of showing people how to do things—it can be very creative if you allow it to be.
What tools or software can’t you live without?
There’s a tool called Articulate Storyline that I use all the time, and it’s great for building everything from software simulations to interactive job aids. I also use Snagit and Camtasia a lot for taking screenshots and videos of software. Recently I’ve been using more GIFs, which have really leveled up my training output. It’s great to show how something works without needing to hit play.
What are some of your hobbies outside of work?
My biggest hobby right now is home espresso. I used to be a barista at Starbucks in college and always loved coffee. About three years ago I finally bought an espresso machine and a grinder. I even make my own syrups—maple syrup is my go-to, but I’ve also made vanilla, caramel, and some herb-based ones like basil. Honestly, the coffee I make at home is better than anything I can buy because I make it exactly how I like it.
How do you usually spend your free time?
I’ve always loved visual arts and crafting. When I’m not busy with typical daily activities, I’m usually making things. Lately, I’ve been into fiber arts like knitting, crochet, and macramé, but I also enjoy exploring new things like clay, resin art, and even spinning yarn. I’ve also been researching native plants, and Rutgers has some amazing Master Gardener resources. I’m excited to build a native garden to enjoy.
That’s impressive! Any recent projects you’re especially proud of?
I recently knitted a sweater, which was a pretty big deal for me. It took about 50 hours to make—it still looks handmade, but I love that I created something I can actually wear. I was really inspired by the Olympic diver Tom Daley, who mentioned in an interview that it takes 50 hours to make a sweater. That made it feel doable and gave me the push I needed to try.